As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Tiffany McGee.
Tiffany McGee is a psychologist, insight coach, and co-founder of The Vessel, a personal development platform with a focus on self-awareness, emotional well-being, and spiritual growth. With a background in psychoanalysis and an entrepreneurial journey that began with her first venture, Nomadrs, Tiffany has built a career centered on helping individuals connect more deeply with themselves and find balance in their personal and professional lives. Her expertise lies in combining practical wellness strategies with mindful self-exploration, making her a sought-after guide in the wellness and personal development space. Through her work at The Vessel, Tiffany empowers clients to unlock their potential and embrace a life of fulfillment, purpose, and authentic connection.
What inspired you to become an entrepreneur, and what sparked the idea for your business?
I became an entrepreneur out of a personal need for purpose and fulfillment. My journey began while working in the corporate world — I was successful but felt disconnected from my values. I founded Nomadrs to explore spirituality and personal growth, areas I’ve been passionate about for years. The Vessel was born out of a similar drive, but this time, I wanted to create a platform that guides others on their journey of self-awareness and emotional well-being. The idea of helping people unlock their potential and discover a sense of meaning is what fuels my work.
As a woman navigating the business world, what challenges have you faced, and how did you overcome them?
One of my biggest challenges was proving that wellness and spirituality are not just “soft” topics but essential aspects of human well-being. I’ve faced skepticism from those who didn’t see the value in what we offer. To overcome this, I focused on staying true to my mission. I built credibility by sharing research-backed insights and offering real-life applications. I also found other women who shared similar goals.
My solution is just to stay authentic. Authenticity is what helped me to turn what some saw as a “niche” into a platform that connects with people on a deep level.
How do you balance the demands of running a business with maintaining a healthy personal life?
I make intentional choices every day to create that balance. Especially, mornings are sacred to me — I start each day with a matcha ritual, which grounds me and sets a mindful tone. I also prioritize regular breaks to recharge, and I’m strict about setting boundaries in the evenings. I believe it’s essential to nurture my own well-being to bring the best version of myself to The Vessel and its clients.
Which networking strategies have most effectively built meaningful connections within your industry?
My most valuable networking strategy has been genuine connection. Rather than focusing on what someone can offer, I prioritize listening and understanding their journey. Social media, especially LinkedIn, has been an incredible tool. Many of my industry connections started from an honest comment on someone’s post or a thoughtful message, and these interactions have often led to collaborations or long-term relationships.
How do you approach mentorship, and how has it shaped your entrepreneurial path?
Mentorship, for me, is about reciprocal growth. I’ve been fortunate to learn from people who not only offered guidance but encouraged me to question things and trust my instincts. They taught me to see challenges as learning opportunities and to keep the bigger picture in mind, especially when things get tough. As a mentor myself, I take a similar approach — listening first, guiding second.
What strategies have worked best for selling your products and reaching your ideal customers?
Storytelling has been one of the most powerful tools for reaching the right people. At The Vessel, we focus on sharing real experiences and insights that resonate with our audience. We’re not just offering a product — we’re offering a journey of self-discovery, and we communicate that in every message we put out. I’ve found that when customers see themselves reflected in our stories, they connect deeply with what we offer.
Which marketing techniques have been most successful for your business, and how do you track their performance?
Content marketing, particularly through blogs and social media, has been effective. My approach is to provide free, valuable content that aligns with our clients’ needs. As a result, I build trust and create a strong foundation for client relationships. We track performance using engagement metrics — comments, shares, and the quality of interactions tell us more than just numbers.
Can you share a significant setback in your business journey and the steps you took to overcome it?
One major setback was during the initial phase of The Vessel, where we faced a lot of skepticism. People weren’t convinced that wellness and personal development had a place in the broader wellness industry, and it was challenging to gain traction. To overcome this, I doubled down on proving our value by sharing research-backed insights and practical tools that resonated with our audience.
What’s the most important advice you’d give to women just starting their entrepreneurial journey?
My biggest advice is to trust your intuition — it’s often the most reliable guide you have. There will be plenty of voices offering opinions, but nobody knows your vision like you do. Don’t be afraid to say “no” to things that don’t align with your values, even if they seem like good opportunities. Build a network of people who genuinely support your goals and stay true to your unique voice — it’s what will set you apart.
