As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Kelly Roach.
Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Kelly is a multi-international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes – as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.
Here’s what we found out about Kelly’s daily routine, followed by an exclusive Q+A.
What inspired you to become an entrepreneur, and what sparked the idea for your business?
I worked in a Fortune 500 company, where I was promoted seven times in eight years, became the youngest senior vice president, and managed a team of 100 people across 17 locations. I loved the work—I enjoyed teaching, coaching, and training, as well as the sales, growth, and business management aspects. However, the work didn’t fully satisfy my desire to make a meaningful difference in the world. I wanted more direct, hands-on work with people. That’s why I decided to take my business knowledge and expertise and use it to teach others. I aimed to combine billion-dollar corporate strategies with internet marketing tactics to make a positive impact and share my story of overcoming hard times on my journey.
As a woman navigating the business world, what challenges have you faced, and how did you overcome them?
I don’t think there’s anything holding women back from leadership in management. I stepped into an executive role very early in my career and have helped many other women achieve similar goals. Across my companies, I have a strong presence of female leaders, along with many women on paths to continue advancing.
As more women see others stepping up as role models and leaders, I believe even more will feel inspired to follow that path. At this point, I don’t see anything standing in our way. My best advice is to fully seize this moment—it’s a unique opportunity to stand out and make an impact.
How do you balance the demands of running a business with maintaining a healthy personal life?
To maximize my productivity and family time, I start by setting recurring time blocks for all my tasks and batching similar activities together. This approach has saved me anywhere from 5 to 20 hours each week. I also minimize the time spent on scheduling and rescheduling by establishing a set routine, as I know many people waste valuable time on repeated planning and organizing. Having recurring tasks helps me reduce stress and streamline my schedule.
When I spend quality time with my family, I make it a point to leave my phone at home. This simple step allows me to focus on being present and avoid distractions from work. I also try to integrate my daughter into events and activities whenever possible; this not only helps her learn and grow but also creates rich shared experiences and lasting memories.
Finally, I’ve developed a transition routine to wrap up work and shift into family time. This helps me put work aside and be fully present, both physically and emotionally. I prioritize listening, engaging, asking about their day, and incorporating playtime for more meaningful interactions.
Which networking strategies have most effectively built meaningful connections within your industry?
Number one, I would say, is choosing an organization that you will consistently be part of, regularly attending events, and maintaining communication. Just hopping from event to event makes it difficult to build meaningful relationships. The best networks are formed when you can build a relationship with someone over time, where mutual trust and support develop, and both parties feel invested in staying in touch in a meaningful way.
How do you approach mentorship, and how has it shaped your entrepreneurial path?
I’ve been fortunate to have powerful mentors throughout my career, starting at a young age, which has had a significant impact on my journey. I believe mentorship is essential for achieving high levels of success. But mentorship can take many forms—it might be through reading, listening to podcasts, working with a coach, or attending events. The key is to find sources of inspiration, education, and elevated thinking that can guide and uplift you on your path.
What strategies have worked best for selling your products and reaching your ideal customers?
Across my five companies, we use around 14 different methods for acquiring customers. Of them all, The Live Launch Method has been the most effective, and it’s one I’ve now taught to over 100,000 people and even wrote a book on. The Live Launch Method is a powerful, interactive sales approach that engages potential customers through live, value-driven sessions over a short period, allowing entrepreneurs to build trust, address objections in real-time, and create a high level of excitement and urgency. This approach has consistently delivered exceptional results across our businesses.
Which marketing techniques have been most successful for your business, and how do you track their performance?
We’re results-obsessed across all our organizations, so we actively gather customer feedback daily and track the outcomes our clients achieve through our programs. Since our work focuses on helping entrepreneurs grow their businesses, it’s straightforward to assess each client’s starting point, track their progress, and see tangible results. For us, measuring and tracking these metrics is essential. We’ve found that online marketing has been, by far, the fastest and most efficient growth driver.
Can you share a significant setback in your business journey and the steps you took to overcome it?
When I started my journey, I was still working full-time in my corporate executive job while building my business on the side. Just as my business began to take off, I found out I was pregnant with my daughter, which was the most amazing surprise! However, I also felt a lot of fear and comparison about how quickly I could grow my business, especially since it seemed like I had only tiny windows of time to work with. I constantly felt like something was holding me back from achieving the level of success I wanted.
To overcome this, I distilled the business growth process into actionable tasks that I could complete in 15, 10, or even 5 minutes. I started carrying a little index card with me everywhere, so whenever I had just a couple of minutes, I could take meaningful steps toward growth. Eventually, my business began to soar rapidly, despite my limited time. I transformed from feeling overwhelmed and fearful about meeting my goals to proving to myself that I could succeed by focusing not on how much time I had, but on how intent and purposeful I could be with that time.
What’s the most important advice you’d give to women just starting their entrepreneurial journey?
My number one piece of business advice is to keep it simple, stay focused, and maintain a long-range vision.
Is there a mantra or quote that guides your actions and decision-making as an entrepreneur?
I always say be the best that you can be in everything that you do. So go all in for the win when you commit, go all the way, and constantly raise the standard of what you expect of yourself and then align with the best that you’re possibly capable of.
