As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Jody Steinhauer.

Jody Steinhauer, President and CBO of Bargains Group, has transformed her discount wholesale and promotional products company into a multi-million dollar business. Known for her belief that “giving back makes great business sense,” Jody also founded Engage and Change, a charity helping Toronto’s homeless, and Kits For A Cause, a social enterprise connecting charities with groups through kit-packing events. With numerous accolades, including RBC Canadian Woman Entrepreneur of the Year, Jody is a trailblazer in both business and philanthropy, driving impactful change in every endeavor she pursues.

Here’s what we found out about Jody’s daily routine, followed by an exclusive Q+A.

What inspired you to become an entrepreneur and what sparked the idea for your business?

I actually never thought of being an entrepreneur. I just whenever I worked for anybody, I always ran it like it was my own business. So that’s just, that’s just what I did. And when

one of the last bosses I worked for, I ran his division, he ran into financial difficulty, it suddenly left me with a choice of, well, I could do this all over again, or I could just put my name on the door. So I think it came from timing and the opportunity that was there.

I also recognize what’s the worst thing that happened? It didn’t work, and I would get a job and do the same thing over again,

I’m so inspired. I love what I did every single day, and I figured it’s a great I can just continue and do it and do it on my  own, if that makes sense.

And really, what did I love doing? I loved shopping. I loved finding a bargain, whether it be for myself for being a very large, large job lots that I bought for on behalf of my clients. And then I also love teaching people how to make money and how to market these amazing bargains.

As a woman navigating the business world, what challenges have you faced, and how do they overcome with them?

So I don’t love the financial and and that part of the business, nor was I good at it.

I recognized that, for example, when I needed to establish bank loans and everything, I didn’t really know how to go about it. So my father had retired and enjoyed my team as my controller. So I decided, instead of me meeting with a bank and and coming across like I didn’t notice a time when I sent him in and said, Go get me a six figure line of credit. And he did. He walked in, he negotiated exactly what we needed. He came back. And the joke was, the bank just assumed he owned the business, and they didn’t even ask him, and he was just, you know, an employee in the business.

Second, if I’m not good at send the best person in the job for doing that. Which feeds into the next question, how do you balance the demands of running a business, maintaining a healthy personal life. I don’t think there is such thing as balance, but I do think there’s a point of recognizing what is important. What do I have to make sure I do, and hopefully majority of those things are things that I like doing.

If it comes to anything to do with my family, and I have to, you know, be at specific events for the kids or my husband. I live by my calendar, and I make sure that those are non-negotiable times, and I try and geta listing of everything that is going on, and I’ve trained them to let me know months of advance. If you know something’s going on and I have to be there, please make sure it’s in my calendar so that I don’t ever, ever disappoint. So that’s something that’s really, really important.

And the same thing goes for when you say a healthy personal life, I have a lot of health practitioners that are very important to keeping me like a well oiled machine. So I schedule a year appointments in advance with all of them. Yes, sometimes they have to be moved around, but if they’re in my calendar and blocked off every January, then when I have other commitments, I can book around those so health and family are the are the two most critical ones that I’ve had to make sure that I pay the attention to them they needed.  Then, on top of that, in order to do all of the day to day things, e.g running, my personal life and my family, cooking, cleaning, errands, all of that. I don’t love doing that. I have a housekeeper who drives and she’s responsible for literally running the house, buys the groceries, does the cooking, you know, helps me pick up the errands, do the things that they have to do. And she’s a godsend, because I don’t like to do those things, and I’m not good at them, so I’ve got someone who does she’s great at them, and it allows me to do more with the things that I need to do.

Regarding business, making sure that I’ve got time booked with every one of my team members every single week, that time is sacred. Again, it’s all about time blocking the calendar and making sure that they know that they’ve got time with me in case the week runs away and they’ve got to talk about something, and I know that I’ve also got time with them. So those are just some of the many time management skills that I’ve used to help, help, help me, run my business, run my family and run my personal lifein the best way I possibly can.

 I’m all about efficiencies and effectiveness, and it really is troublesome for some people. They don’t like it, but it’s the way that I’ve chosen to run my life and again, anything that I’m not good at, outsource it.

Which networking strategies have most effectively built meaningful connections within your industry?

To figure out what are the most important groups that I belong to, both online and in person, and because there’s quite a few now, I can’t be at every single thing, so I try and make sure that at least a couple times a year I’m face to face with those networks. I try and attend as many you know, Zoom presentations or meetings they possibly can. And I’m constantly looking for, you know, new places and groups where I can both learn and add value to that would be enjoyable. The days of going to something because you have to and you don’t want to…I’ve chosen not to do that if I don’t think I’m going to learn something or see a group of people that are really important that I see or have fun, I’ve chosen not to do those anymore.

How do you approach mentorship? How has it shaped your entrepreneurial path?

I love both mentoring and being mentored, and I’ve done this my entire life. I currently mentor three people, and I’m always being mentored by people in both peer group situationsand people that I’ve reached out to in my network that have an area of expertise that I’d really love to learn from. I’m not a mentor for my overall everything I do, but for a specific area that I want help in, or I want to learn more I want to grow in. And I really think it’s important that you have that kind of network that you can reach out and ask for help, but you also have to reach out and give help to those that need your help also and can gain from your experiences.

What strategies have worked best for selling your products and reaching your ideal customers?

I have several different types of clients, but I think tone of he best strategies I’ve ever used is be authentic and help them. I’m not interested in selling them anything they don’t need. I truly only want to help them with products that they’re either going to satisfy the needs they have or make more money with. Even if they choose a product that I don’t think is right, I will be honest with them, and I train my people to be honest with them and say I don’t think that’s the right choice. I’m happy to take your order if you’d if you’d like, but this is what I would recommend instead, and why. And people you know truly are grateful for the honesty, which sadly, I think is very unique these days.

Also – telling stories are a great strategy…like a blog, but on the phone or in person!  Thereally telling, the best strategies I have are telling stories that the person can relate to of a similar type of client and what the problem was and what, what solution we solved for them.

Which marketing techniques have been most successful for your business, and how do you track their performance?

Our biggest marketing is awareness and just again, letting people know what we do, price point is really important, and showing pictures. Iused to be fax broadcasting we sent to our clients, but now it’s, you know, eblasts every week.

From a marketing perspective, LinkedIn has been fantastic for telling stories about what we do and who we’re helping.

People, see in a different way on LinkedIn and all forms of social media. (I think the key word is constantly evolving) What worked last year or two years ago may not work as well this year, so constantly having to change. But what we’re really grateful for is something called Google. We don’t reach out to a lot of clients. Most of them find us on Google.We are SO r grateful for search engines that we’re looked at as a thought leader in our space, and Google directs people when they search to our site.

Last, speaking at conferences. I love getting on stage and speaking and telling stories, because people tend to really resonate with what I say and then really understand how we can help them. That’s another strategy – maximizing PR, and speaking.

What was your greatest business challenge, and what were the steps you took to overcome it?

COVID for everybody was a setback. But you can imagine, overnight stores were closed. They didn’t need product, and charities didn’t know how they were going to even operate, and my social enterprise, KITS FOR A CAUSE, was shut down immediately. I turned it into an opportunity when we w were known for our reputation of distribution, and we got a call from the government and asked us if we could distribute PPE supplies for them. We were very fortunate. We turned into technically selling five items overnight. And as COVID started to become the norm, we started to recognize and rebound from the other businesses, and we rekindled kits for cause to be able to have a hybrid or a virtual element to it, because so many people were then working from home, and companies wanted them to feel connected. That, by far, was the most significant setback.  Also, in the last 12 months, another big setback has been the exodus of people from the not for profit and charitable sector, just leaving and burning out and not having kind of a handover to the next person, or persons to say, here’s who’s our partner in basic needed supplies for homeless shelters. Imagine, these new people are coming into jobs, not knowing where to go, where to look, and, quite frankly, just blowing a lot of money and shopping retail. That’s a big setback that we’re having to kind of re meet all these people all over again. But we’re, we’re aware of it, and we’re, we’re reconnecting as we speak,

What’s the most important advice you’d give to women just starting their entrepreneurial journey?

You can double down and say, you know, if you’re not good at it, you don’t love it. Yeah, so I’d say key piece of advice that’s perfect because…having your own business is a huge, huge commitment. It it’s very exciting and can be very rewarding, but it’s a hell of a lot of work. If you aren’t absolutely in love with everything that you’re going to be doing, and you’re that kind of person that you sit down to start doing it, and all of a sudden you look beside your clock and 20 hours has gone by. If that’s not what you’re doing, then find something else. Because in order for people to be successful, I truly believe in these days, they have to be beyond passionate about what they’re doing; that it becomes part of their ethos. I see too many people starting businesses because they think there’s a financial opportunity, but they’re not really passionate about it. In the end, they lose interest, they lose focus, and that idea then just gets put onto a shelf.  Couldyou do it seven, seven days a week, 24 hours a day? Could you think you’re going to wake up every morning and be really excited about doing it every day? If the answers are yes, then absolutely you’re in the right place. But if the answers are no, then find something else, because it will not, it will not last, in my opinion,

And the other thing is, recognize that there’s sacrifices. If you’re going to start your own business, in most cases, there’s you’re going to have to sacrifice. The biggest sacrifice is time. So just recognize that that is normal, and not everybody understands that. So understand you’re going to have to not go for dinner one night because you’ve got a huge project that you’ve got to get done. That’s just the way it is. But if you love what you do and you’re passionate about it, it will all work out. 

As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Aylin Round.

Aylin Round is the founder and owner of ArchJobs. She has over five years of experience in the UK and Dubai architectural industry and combines her skills, knowledge and love for writing to help architectural professionals advance in their careers. With her insights into what candidates are looking for and their pain points, she possesses invaluable knowledge that she uses to help practices attract the right talent, whether by strengthening their recruitment strategy or assisting with their written content to enhance their online visibility.

Here’s what we found out about Aylin’s daily routine, followed by an exclusive Q+A.

What inspired you to become an entrepreneur, and what sparked the idea for your business?

No one in my family is an entrepreneur, so it never even crossed my mind. Looking back, my partner inspired me to take this path. He started his own gaming website just as COVID began, and watching him create something from nothing was mesmerising – I became obsessed with the idea of starting my own online platform.

It took months of brainstorming to find the right idea, but I knew it had to be in the architectural sector. At the time, I was working as a Senior Recruitment Consultant, gaining extensive knowledge not only about the industry but also about the pain points of both clients and job seekers – I didn’t want to waste those insights. One day, I read a tweet about a niche job board, and I thought there was room for one more. That’s how ArchJobs started – a UK architectural job board. Little did I know, that was only the beginning.

As a woman navigating the business world, what challenges have you faced, and how did you overcome them?

There aren’t as many female founders around and imposter syndrome was the first challenge I faced. “Am I good enough? Why should people listen to me?” It’s a vicious cycle, and I had to break it. I began growing my network and meeting other entrepreneurs – both men and women – who had similar doubts. From that day on, I reminded myself, “You got this!” I even have it as a sticky note above my desk.

How do you balance the demands of running a business with maintaining a healthy personal life?

I’m someone who thrives on routine. Every morning, like clockwork (or thanks to my cat’s internal alarm), I get up, feed the cat, walk the dog, hit the gym, have my coffee, and dive into work. My routine helps me cut down on decisions early in the day, which is invaluable – there are only so many good decisions you can make in a day. Some days are highly productive, while on others, my body tells me to slow down – and I listen. You can’t give 110% every day, but showing up consistently is what really matters. My partner and I also love to travel, often turning it into a working holiday, which helps keep the businesses going while allowing us time to relax.

Which networking strategies have most effectively built meaningful connections within your industry?

LinkedIn is my main networking tool, it’s where I’ve built strong connections with architectural professionals and where I’m still learning every day about what matters most to them – their insights, challenges and pain points. I also enjoy attending in-person networking events, though as an introvert, I need time to recharge afterwards.

How do you approach mentorship, and how has it shaped your entrepreneurial path?

Mentorship is a bit unconventional for me. I don’t have a formal mentor, but I’m surrounded by professionals who are experts in their fields and are there to help when needed, and vice versa. You never know what challenges will come up, but with the right people around you, you can make it work. I’m also a big fan of business books and enjoy listening to podcasts on marketing, tech and entrepreneurship.

What strategies have worked best for selling your products and reaching your ideal customers?

My personal brand is how most people find me, followed by ArchJobs’s website. I made a conscious effort to invest in my personal brand because people buy from people. It’s important to build trust with my audience by sharing my insights and experiences. 

Which marketing techniques have been most successful for your business, and how do you track their performance?

LinkedIn has been my most valuable marketing tool, and I’ve also invested time in learning SEO. I continuously publish articles, guides, weekly newsletters, and I participate in podcasts, visit universities, and hold workshops. It’s all about getting my name out there and building trust. I believe in organic growth – it takes longer but is more sustainable in the long run. To track performance, I use a URL builder to modify links (e.g., “…/linkedin” or “…/newsletter”) so I can identify where traffic is coming from and focus on the most effective channels.

Can you share a significant setback in your business journey and the steps you took to overcome it?

Seven months into running ArchJobs, things weren’t progressing as I’d hoped, and I felt like I was failing. While the architectural job board was getting clicks, the website as a whole wasn’t offering enough value. I wasn’t giving users a reason to stay engaged. Knowing that many job seekers struggle with writing CVs, building portfolios and navigating salary expectations, I decided to expand the site. I began adding detailed articles, salary guides, career coaching resources, and more. I’m constantly thinking of ways to improve, but that experience taught me a valuable lesson: you have to offer your users a much better experience. Otherwise, you’re leaving yourself vulnerable.

What’s the most important advice you’d give to women just starting their entrepreneurial journey?

My business today is very different from what it was two years ago and that’s because I engaged with my target audience and grew a community of architectural professionals. Don’t be afraid to pivot or adjust your model. Surround yourself with like-minded individuals and stay motivated when things get tough. Failing and making mistakes are part of the journey—learn from them and adjust as needed.

Is there a mantra or quote that guides your actions and decision-making as an entrepreneur?

Listen to your gut.

As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Jordanne Erichsen.

Jordanne Erichsen’s narrative is a testament to unconventional paths. Armed with only an opera degree and a fervent commitment to financial stability for artists, she established Express Voice Studio—a groundbreaking platform that is challenging society’s undervaluation of creatives. Despite lacking formal business training, Jordanne guided numerous artists to six-figure earnings. Leveraging her self-taught SEO skills, she has propelled multiple ventures to the forefront of online visibility, replicating her own business’ online success for other small businesses and entrepreneurs. She is the owner of Express Voice Studio and the Head of SEO at Outsmartlabs, a Miami based full suite marketing agency.

Here’s what we found out about Jordanne’s daily routine, followed by an exclusive Q+A.

What inspired you to become an entrepreneur, and what sparked the idea for your business?

For me, it all began with a deep love for music. As an opera singer, I saw the financial struggle that too many artists go through, and it drove me to create a platform that would change that—helping musicians earn 75% more per hour than any other music school in Canada. This was my first entrepreneurial venture, and it lit a fire in me. Later, as I delved into digital marketing and SEO in order to grow this business, I realized the massive potential to make a real impact in this industry. The idea for Montreal SEO Girl was inspired by the opportunity to create accessible, high-quality SEO services for even small tight budget businesses and build a career on my own terms.

As a woman navigating the business world, what challenges have you faced, and how did you overcome them?

In both music and SEO as an entrepreneur, the hardest aspect has been feeling like I am doing it alone and questioning if I knew what I was doing. To overcome this, I doubled down on my skills, self-teaching myself everything I needed to know about SEO and striving for excellence in every project. I started attending networking events to build up friendships and have others I could lean on when things were stressful.

How do you balance the demands of running a business with maintaining a healthy personal life?

Balancing work and life is always a work in progress, but the key for me has been to set clear boundaries. I carve out time to disconnect from work and connect with family and friends. I am very strict with myself: 5:30pm cut off so I can unwind in the evenings, and I take half days on fridays when I need them.

Which networking strategies have most effectively built meaningful connections within your industry?

Authenticity has been the most effective strategy for building connections. I reach out to others in the industry not just to talk shop but to genuinely learn from their experiences. Attending industry events, sharing insights, and being open to collaborations have also been incredibly valuable. Networking isn’t just about getting clients; it’s about building relationships that add value to both sides.

How do you approach mentorship, and how has it shaped your entrepreneurial path?

For a lot of my journey I felt very alone, but friendships and learning from those friend’s experiences has been invaluable. I also linked up with an incubator program to deepen my business knowledge and have a fresh set of eyes on my problems and strategies. But a mentor is a strong word- your co-worker could have insights that might just spark something you need!

What strategies have worked best for selling your products and reaching your ideal customers?

Educating potential clients has been essential. SEO can seem mysterious, so I focus on transparency—helping clients understand what we’re doing and why. Creating educational content, offering audits, and having open, honest conversations have worked well for building trust and reaching the right clients. 

Which marketing techniques have been most successful for your business, and how do you track their performance?

SEO, naturally, has been the most successful. By creating valuable, optimized content, I can drive organic traffic and attract clients who are actively searching for solutions I provide. I track performance using analytics tools and closely monitor metrics like keyword rankings, organic traffic, and conversion rates to refine our approach continually. For small businesses, I also find facebook groups are a great way to get your name out there and build word of mouth work.

Can you share a significant setback in your business journey and the steps you took to overcome it?

One of the biggest setbacks was realizing that some clients weren’t the right fit—they wanted fast results without having the budget to support it. Its crucial to manage expectations of your clients so that even if your aim is to provide a great deal, you are not being taken advantage of.

What’s the most important advice you’d give to women just starting their entrepreneurial journey?

Don’t be afraid to own your space and take up as much room as you need. You’re bringing something unique, so don’t let anyone make you feel like you have to fit a certain mold. Believe in your vision and be ready to work for it, but also seek support. A strong network can lift you up and open doors.

Is there a mantra or quote that guides your actions and decision-making as an entrepreneur?

A guiding mantra for me has always been, “Let your work speak for itself.” I’ve found that leading with excellence, being authentic, and letting results do the talking cuts through so many of the biases and doubts that entrepreneurs face.

As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Liz Jurkowski.

Liz is a travel expert and writer based in Laguna Beach, California. She enjoys exploring and has worked and lived in countries all over the world. Liz is the owner and author of Suitcase & Sunglasses and LagunaLiz. She caught the travel bug when she was a young girl moving around the world with her parents who were international educators. After college and graduate school, she took off for her first job in Egypt. 13 jobs, 2 kids, 1 husband, 1 dog and 92 countries later, she’s now writing about and inspiring others to explore and experience the world.

Here’s what we found out about Liz’s daily routine, followed by an exclusive Q+A.

What inspired you to become an entrepreneur, and what sparked the idea for your business?

This was the easiest part of setting up my own business. I did not want to work for anybody else any more. Not that my previous career was at all bad – I was just ready to set my own schedules, goals and expectations.

I thought about what I love to do and what I have a passion for, then turned that into a thriving business.

As a woman navigating the business world, what challenges have you faced, and how did you overcome them?

Running a business takes money. That’s the biggest challenge I have had starting my two websites. Also, another huge challenge I had starting up was making important contacts and networking in the right realms. My previous career was 180 degrees away from what I’m doing now, so that took a great deal of time and effort.

How do you balance the demands of running a business with maintaining a healthy personal life?

Luckily, my two businesses are travel-related. So not only do I get to do my “research” with my family and/or friends, it involves what I love to do, so I feel like I’m in a good mindset. I do have to make sure I carve out time away from my desk. I work at home, and unless I have a firm stopping point, I’d be tempted to work through family time with my husband and sons. There’s always more to do. . 

Which networking strategies have most effectively built meaningful connections within your industry?

I found meaningful and helpful online groups with active and constructive discussion boards. Some of these are directly related to my specific travel niche, but others are more business-focused. There are wonderful resources online. In addition, I try to attend as many live workshops and conferences that I can. The contacts I make as well as the content I learn are so valuable to the success of my businesses.

How do you approach mentorship, and how has it shaped your entrepreneurial path?

There are a couple of people I really respect in the travel industry, so following their lead and walking in their footsteps really helped shape the businesses I run now. Without other successful women, my success would have been slow.

What strategies have worked best for selling your products and reaching your ideal customers?

I don’t sell a product, rather, I provide free travel advice and tips for great destinations around the world. If people choose to, they can purchase travel packages, etc. from my sites, from which I make a small commission.

Which marketing techniques have been most successful for your business, and how do you track their performance?

My businesses are online, so tracking my viewers and online presence is easy (thank goodness for online analytics – I’m not a math person!). These online platforms help me monitor what is working and what is not.

Can you share a significant setback in your business journey and the steps you took to overcome it?

My most significant setback in my business journey was starting it all online on the incorrect website host. I did not realize that certain hosts better suit certain industries. That took me a while to figure out, and probably hindered earlier profits.

What’s the most important advice you’d give to women just starting their entrepreneurial journey?

Don’t be afraid to start. Once you do, everything will just fall into place.

Is there a mantra or quote that guides your actions and decision-making as an entrepreneur?

“Explore, Inspire, Empower.” 

This encapsulates the spirit of adventure while emphasizing the impact I can have on others through my journey. It encourages me to embrace my own passion, share my experiences, and uplift fellow travelers and business owners.

As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Kelly Roach.

Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

Kelly is a multi-international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes – as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business. 

Here’s what we found out about Kelly’s daily routine, followed by an exclusive Q+A.

What inspired you to become an entrepreneur, and what sparked the idea for your business?

I worked in a Fortune 500 company, where I was promoted seven times in eight years, became the youngest senior vice president, and managed a team of 100 people across 17 locations. I loved the work—I enjoyed teaching, coaching, and training, as well as the sales, growth, and business management aspects. However, the work didn’t fully satisfy my desire to make a meaningful difference in the world. I wanted more direct, hands-on work with people. That’s why I decided to take my business knowledge and expertise and use it to teach others. I aimed to combine billion-dollar corporate strategies with internet marketing tactics to make a positive impact and share my story of overcoming hard times on my journey.

As a woman navigating the business world, what challenges have you faced, and how did you overcome them?

I don’t think there’s anything holding women back from leadership in management. I stepped into an executive role very early in my career and have helped many other women achieve similar goals. Across my companies, I have a strong presence of female leaders, along with many women on paths to continue advancing. 

As more women see others stepping up as role models and leaders, I believe even more will feel inspired to follow that path. At this point, I don’t see anything standing in our way. My best advice is to fully seize this moment—it’s a unique opportunity to stand out and make an impact.

How do you balance the demands of running a business with maintaining a healthy personal life?

To maximize my productivity and family time, I start by setting recurring time blocks for all my tasks and batching similar activities together. This approach has saved me anywhere from 5 to 20 hours each week. I also minimize the time spent on scheduling and rescheduling by establishing a set routine, as I know many people waste valuable time on repeated planning and organizing. Having recurring tasks helps me reduce stress and streamline my schedule. 

When I spend quality time with my family, I make it a point to leave my phone at home. This simple step allows me to focus on being present and avoid distractions from work. I also try to integrate my daughter into events and activities whenever possible; this not only helps her learn and grow but also creates rich shared experiences and lasting memories. 

Finally, I’ve developed a transition routine to wrap up work and shift into family time. This helps me put work aside and be fully present, both physically and emotionally. I prioritize listening, engaging, asking about their day, and incorporating playtime for more meaningful interactions.

Which networking strategies have most effectively built meaningful connections within your industry?

Number one, I would say, is choosing an organization that you will consistently be part of, regularly attending events, and maintaining communication. Just hopping from event to event makes it difficult to build meaningful relationships. The best networks are formed when you can build a relationship with someone over time, where mutual trust and support develop, and both parties feel invested in staying in touch in a meaningful way.

How do you approach mentorship, and how has it shaped your entrepreneurial path?

I’ve been fortunate to have powerful mentors throughout my career, starting at a young age, which has had a significant impact on my journey. I believe mentorship is essential for achieving high levels of success. But mentorship can take many forms—it might be through reading, listening to podcasts, working with a coach, or attending events. The key is to find sources of inspiration, education, and elevated thinking that can guide and uplift you on your path.

What strategies have worked best for selling your products and reaching your ideal customers?

Across my five companies, we use around 14 different methods for acquiring customers. Of them all, The Live Launch Method has been the most effective, and it’s one I’ve now taught to over 100,000 people and even wrote a book on. The Live Launch Method is a powerful, interactive sales approach that engages potential customers through live, value-driven sessions over a short period, allowing entrepreneurs to build trust, address objections in real-time, and create a high level of excitement and urgency. This approach has consistently delivered exceptional results across our businesses.

Which marketing techniques have been most successful for your business, and how do you track their performance?

We’re results-obsessed across all our organizations, so we actively gather customer feedback daily and track the outcomes our clients achieve through our programs. Since our work focuses on helping entrepreneurs grow their businesses, it’s straightforward to assess each client’s starting point, track their progress, and see tangible results. For us, measuring and tracking these metrics is essential. We’ve found that online marketing has been, by far, the fastest and most efficient growth driver.

Can you share a significant setback in your business journey and the steps you took to overcome it?

When I started my journey, I was still working full-time in my corporate executive job while building my business on the side. Just as my business began to take off, I found out I was pregnant with my daughter, which was the most amazing surprise! However, I also felt a lot of fear and comparison about how quickly I could grow my business, especially since it seemed like I had only tiny windows of time to work with. I constantly felt like something was holding me back from achieving the level of success I wanted.

To overcome this, I distilled the business growth process into actionable tasks that I could complete in 15, 10, or even 5 minutes. I started carrying a little index card with me everywhere, so whenever I had just a couple of minutes, I could take meaningful steps toward growth. Eventually, my business began to soar rapidly, despite my limited time. I transformed from feeling overwhelmed and fearful about meeting my goals to proving to myself that I could succeed by focusing not on how much time I had, but on how intent and purposeful I could be with that time.

What’s the most important advice you’d give to women just starting their entrepreneurial journey?

My number one piece of business advice is to keep it simple, stay focused, and maintain a long-range vision.

Is there a mantra or quote that guides your actions and decision-making as an entrepreneur?

I always say be the best that you can be in everything that you do. So go all in for the win when you commit, go all the way, and constantly raise the standard of what you expect of yourself and then align with the best that you’re possibly capable of.