“In today’s world the race is on to inspire us to step up and contribute to a better world.”
Shay Hoelscher is a 37-year veteran of the Professional Beauty Industry. Having worked in Senior Leadership positions for many Multinational beauty brands, Shay is today the CEO and Founder of privé products.
Shay’s passion for speed aligns with her company’s mission, blending her personal interests with a commitment to using business as a force for good.”
Prior to privé, Shay held senior leadership positions across the industry including Sebastian International, Wella International and Nioxin Research (now all owned by COTY), TIGI (now owned by Unilever), Alterna Haircare (now owned by Henkel) and Cezanne Hair.
Her experiences span a wide variety of channels of distribution, sales leadership, and cross-corporate functions in the US and internationally.
Shay is dedicated to making privé products a force for good. She brings that vision into reality with 3 core pillars:
- Empower women as a women-led company.
- Make a strong social impact by giving 1% of all revenue to a nonprofit to help women in need. ( Project Beauty Share)
- Produce natural and clean products that are good for you and good for the planet.
37 Years of Beauty Industry Leadership with a Mission to Empower Through Privé Product
Shay Hoelschers journey spans over 37 years in the Professional Beauty Industry, where she held senior leadership roles in multinational beauty brands. These experiences equipped her with a deep understanding of the industry and the power of relationships.
Driven by her vision, Shay founded privé products, blending her expertise
with a commitment to using business as a force for good. At the heart of privé is the philosophy & Beauty is Kindness,a guiding principle that underscores giving back and driving positive change.
Today, as CEO, Shay leads privé with a focus on creating clean, vegan and cruelty free hair products while making a meaningful impact in the world.
