As part of the Morning Lazziness series about empowering women who encourage and do incredible things with their ideas in society, I had the pleasure of interviewing Vivian Au.
Vivian Au is the founder of Air Corporate, a forward-thinking platform simplifying company incorporation and management for entrepreneurs and small businesses. With years of experience in Hong Kong’s leading accounting and company secretary firms, she grew frustrated with outdated processes, unnecessary bureaucracy, and a lack of transparency in the industry. Determined to create a better alternative, she left behind a secure career to build something entirely her own.
Air Corporate was born from a simple but bold vision, a paperless solution for setting up and managing their businesses. Everything happens online, efficiently, remotely, and without hassle, from registration to compliance. Under Vivian’s leadership, Air Corporate has grown from an idea into a trusted partner for hundreds of companies, supported by a dedicated team and strong connections within the tech community.
Vivian knows the challenges of entrepreneurship, which fuels her mission to simplify the startup process for others. Through Air Corporate, Vivian is empowering the next generation of entrepreneurs, helping them focus on what matters most: building their dreams with confidence.
Here’s what we found out about Vivian’s daily routine, followed by an exclusive Q+A.
Can you share the journey that led you to become an entrepreneur and the inspiration behind starting your own business?
I worked for years in big accounting firms, handling company registrations and bank accounts.
I grew frustrated with outdated practices and mediocre service. I wanted more innovation, transparency, and impact. So, I built Air Corporate to simplify the lives of entrepreneurs by enabling seamless, remote company incorporation.
As a woman in the business world, what challenges have you encountered, and what strategies have you used to overcome them?
Traditional firms underestimated my drive. Breaking that mindset meant building my own space where innovation and transparency thrive. My strategy was simple, solve real problems for entrepreneurs and deliver results without compromise.
How do you effectively manage the demands of your professional life while maintaining a healthy personal life as an entrepreneur?
I focus on structure and delegation. I trust my team to handle operations, which lets me stay balanced without compromising the business.
What networking strategies have proven most effective in building meaningful connections within your industry?
I focus on genuine, results-oriented relationships, and connections that offer mutual growth. No fluff, just valuable exchanges with those who understand the grind.
How do you seek out mentorship, and what role has it played in your entrepreneurial journey?
I look to entrepreneurs who’ve built what I aim for. Conversations with them gave me clarity and helped me avoid common pitfalls.
What strategies have you found most effective for selling your products and reaching your target audience?
Clear value propositions and relentless focus on pain points. Entrepreneurs want quick, reliable solutions, Air Corporate delivers exactly that.
What marketing techniques have you employed to promote your products successfully, and how do you measure their effectiveness?
Direct and targeted campaigns. We measure success through conversions and client feedback. Numbers don’t lie.
Can you describe a significant setback or failure in your business and the steps you took to recover from it?
Clients were skeptical about online incorporation. We tackled it head-on with ironclad guarantees and proof through successful cases.
What key piece of advice would you offer to aspiring women entrepreneurs who are just starting their journeys?
Start now. Don’t wait for perfection. Solve real problems, deliver value, and don’t fear failure, it’s part of the process.
Is there a specific mantra or quote that resonates with you and guides your actions as an entrepreneur?
“Success lies in execution.” Only action drives change.
